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In a fast-changing, increasingly digital and social marketplace, its more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master todays key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.

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To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Principles of marketing kotler 18th edition how to# Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. REQUEST Principles of Marketing, Global Edition, 18th edition by Armstrong, Gary, Philip Kotler 2020.

Pearson Pearson MyLab Marketing is not included. Principles of Marketing RENTAL EDITION ISBN-13: 9780135766590. Posted by 2 months ago REQUEST Principles of Marketing, Global Edition, 18th edition by Armstrong, Gary, Philip Kotler 2020. Students, if Pearson Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson Pearson MyLab Marketing should only be purchased when required by an instructor. Affordable digital textbook from RedShelf: Principles of Marketing (subscription) 18th Edition by: Philip Kotler.

Instructors, contact your Pearson representative for more information.

Reach every student by pairing this text with Pearson Pearson MyLab Marketing This is the eBook of the printed book and.

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